From a master puppeteer to finding the perfect pirate aesthetic, Lightswitch Video set our sights on something great when working with the South Florida Fair to deliver ads for the English and Spanish speaking audiences.
Each year, the South Florida Fair sets sail to reach familiar crowds and new audiences alike. This time, they wanted to chart new waters with fresh creative and their first ever Spanish language ads, all while keeping the Fair’s look, feel, and brand firmly anchored.
We helped map the route from idea to delivery, producing a full multilingual campaign in a single day of shooting. The final haul included 30 second TV and radio spots in English and Spanish, 15 second broadcast cuts, and vertical social versions, giving the Fair a shipload of assets they could deploy before the gates opened and well into the season.